Guides to consent and measurement
Plain-English answers, with the law and Google's documentation linked, so you can check every claim yourself.
Guides
What is Google Consent Mode v2?
What Google Consent Mode v2 is, its four consent signals, basic vs advanced mode, and the order tags and your consent banner must run in.
UK cookie rules in 2026: PECR after the Data (Use and Access) Act
How UK cookie consent works after the Data (Use and Access) Act 2025: the new exceptions in force since 5 February 2026 and what still needs consent.
EU cookie consent rules: ePrivacy and the EDPB
How cookie consent works in the EU: Article 5(3) of the ePrivacy Directive, what EDPB guidance covers, and what regulators expect from a banner.
Cookie consent in Thailand under the PDPA
How the Thai Personal Data Protection Act applies to cookies and tracking: consent and notice under sections 19 and 23, and what is practice.
Google-certified CMPs explained: two programmes, two jobs
The difference between Google's CMP Partner Program for Consent Mode and Google-certified CMPs for publishers, and what each one requires.
How to check what your website runs before consent
A step-by-step browser check of what your site stores and sends before a visitor makes a cookie choice, modelled on the ICO's 2025 review.