Building a better foundation for marketing intelligence.
Sadang exists to solve a growing problem in modern digital measurement: too many businesses rely on disconnected tools, incomplete reporting, and platforms that give them limited control over their own measurement data.
One lightweight SDK. One reporting layer.
Analytics, attribution, consent, UX analytics, form tracking, ecommerce measurement, call attribution and reporting usually live in separate tools, each adding weight, cost and gaps.
Sadang was built to bring those capabilities together through one lightweight SDK and the uForge reporting layer, giving teams a more practical way to understand how people move from first visit to meaningful action.
Principles we build by.
Useful, not overwhelming
Measurement should be useful, not overwhelming.
Consent connects
Consent management should connect to the wider measurement workflow.
Your data foundation
Businesses should have more control over their data foundation.
Honest attribution
Attribution should support decisions without pretending to be perfect certainty.
Transparent tracking
Tracking should be configured with transparency, consent, and data minimisation in mind.
Less friction
Great software should reduce operational friction, not create more of it.