Capability: Conversion Tracking

Connect campaigns to forms, purchases, chats and phone clicks.

Measure the conversion actions that matter most, from lead forms and demo requests to purchases, live chat conversions, outbound clicks, and clicks on phone numbers, as one capability inside the Sadang platform.

Conversion tracking across forms, ecommerce, live chat and call tracking numbers

Every meaningful action, measured.

Form Analytics

Form submissions, field-level activity, hesitation detection, drop-off points, multi-step progression, refill signals, and friction scoring.

Ecommerce Tracking

Purchase tracking with revenue, items, and transaction IDs.

Click Events

Add-to-cart, checkout, and important ecommerce click events.

Data Layer Integrations

Integrations for GTM, GA4, WooCommerce, Shopify, and other configured commerce flows.

Live Chat

Live chat conversion tracking for providers such as Drift, Intercom, LiveChat, and custom implementations.

Outbound Clicks

Outbound click tracking for non-ecommerce conversion paths.

Call Tracking Numbers

Show each source its own phone number with Dynamic Number Insertion, and count clicks on phone links. Matching the calls themselves to visits is in development.

Friction Scoring

Conversion friction connected to UX analytics, so you can see why journeys stall, not just where.

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Show each source its own phone number.

For businesses where phone calls matter, Sadang can show different phone numbers based on configured source, channel, or campaign rules.

Each visitor sees the number for the source that brought them, and clicks on phone links are counted against that source, inside Conversion Tracking rather than as a separate product. Matching the calls themselves to visits is in development.

Conversion tracking

Measure the journeys that turn traffic into action.