Capability: Conversion Tracking

Connect campaigns to forms, purchases, chats and calls.

Measure the conversion actions that matter most, from lead forms and demo requests to purchases, live chat conversions, outbound clicks, and inbound phone calls, as one capability inside the Sadang platform.

Conversion tracking across forms, ecommerce, live chat and call attribution

Every meaningful action, measured.

Form Analytics

Form submissions, field-level activity, hesitation detection, drop-off points, multi-step progression, refill signals, and friction scoring.

Ecommerce Tracking

Purchase tracking with revenue, items, and transaction IDs.

Click Events

Add-to-cart, checkout, and important ecommerce click events.

Data Layer Integrations

Integrations for GTM, GA4, WooCommerce, Shopify, and other configured commerce flows.

Live Chat

Live chat conversion tracking for providers such as Drift, Intercom, LiveChat, and custom implementations.

Outbound Clicks

Outbound click tracking for non-ecommerce conversion paths.

Phone Call Attribution

Call attribution through Dynamic Number Insertion for businesses where calls are a key conversion channel.

Friction Scoring

Conversion friction connected to UX analytics, so you can see why journeys stall, not just where.

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Connect inbound calls to the campaigns that drove them.

For businesses where phone calls matter, Sadang can show different phone numbers based on configured source, channel, or campaign rules.

That connects inbound calls with the visit context that appears to have generated them, a more complete view of online-to-offline conversion paths, inside Conversion Tracking rather than as a separate product.

Conversion tracking

Measure the journeys that turn traffic into action.