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One script, or seven tools?
Most measurement stacks grow one tool at a time, each with its own script, its own consent rules and its own report. Here is how that compares with Sadang - including where a separate tool is still the better choice.
| A separate tool for each job | Sadang | |
|---|---|---|
| Consent banner | A consent platform, with its own script | Built in: Accept all, Reject all and Customise on the first layer |
| Consent applied to measurement | Each tool has to be wired to the banner | Sadang's measurement features check the visitor's choice before they start (see what runs before a choice) |
| Google Consent Mode v2 | From the consent platform | Built in (see status) |
| Analytics and traffic sources | An analytics tool | Yes |
| Multi-touch attribution | An attribution tool | Six models for sales orders and job applications, calculated overnight |
| Heatmaps and scroll depth | A behaviour-analytics tool | Yes |
| Form analytics | A form-analytics tool | Yes |
| Call tracking | A call-tracking tool | Tracking numbers by source and phone-click counts; matching calls to visits is in development |
| Reporting | Each tool's own dashboard, or a BI tool | One dashboard in uForge |
| Consent records | In the consent platform only | Receipts kept alongside the data they govern |
Where a separate tool may suit you better.
We would rather you chose the right tool than the wrong one.
You show Google ads on your site in the EEA, UK or Switzerland
To serve personalised ads through AdSense, Ad Manager or AdMob you need a Google-certified, IAB TCF-registered CMP. Sadang is not one yet - see our status.
You need a Tag Manager gallery template or CMS plugins
Sadang installs with a script tag today. Its Tag Manager template is in development, and there are no CMS plugins yet.
You need the banner in many languages
Sadang's banner has eight built-in languages.
You need real-time attribution
Sadang calculates attribution overnight.
Questions
Does Sadang replace my consent banner?
It can: Sadang's banner sets your visitors' choices for Sadang and for Google tags. If you must keep a Google-certified or IAB TCF-registered CMP, Sadang can be set up to read the choices of some widely used consent platforms instead; ask us whether yours is supported.
Does Sadang replace Google Analytics?
For many sites it covers the same ground - page views, sources, conversions - plus attribution and behaviour analytics. Some teams keep both. Sadang passes consent to Google tags either way.
Which attribution models does Sadang use?
First touch, last click, linear, time decay, U-shaped and W-shaped, for sales orders and job applications. Attribution is calculated overnight, so reports show the previous day onwards.
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